Fitness Culture: Gyms and the Commercialisation of Discipline and Fun


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Prime members enjoy FREE Delivery on millions of eligible domestic and international items, in addition to exclusive access to movies, TV shows, and more. Back to top. Get to Know Us. Yet, fitness is not just fast, you cannot store it up. This is what countless trainers tell their clients: even after years of exercise, a few weeks of inactivity will see your hard won fitness decline.

Now, on the one hand, this amounts to the perfect consumer machine: partakers will have to explore ever new options to continue desiring and training. On the other, though, it points to the conundrum of consumer capitalism, with consumers living in a precarious balance between the specter of addiction and that of boredom and having to negotiate on a daily basis the sustainability of their practices.

Issues of sustainability of practice are, indeed, coming to the fore in consumer culture. In fitness, sustainability takes on a remarkably individualistic twist, as a subjective capacity to organize desires and practices in ways which bring forth individual wellbeing in the long run.


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Yet, whenever we move beyond a model of immediate satisfaction and instrumental daydreaming, sustainability takes up a larger-than-self tinge: the desirability of collective goods such as safe parks and less polluted streets, the burden of social arrangements such as the long commuting and the work-leisure balance of the average city dweller and the limits of institutional structures such as commercial networks and their emotional codes become relevant.

As a culturally prized practice, fitness is often framed as a response to collective issues such as these, yet as a fundamentally individualized culture it is constantly at pains to help us ask the right questions. Roberta Sassatelli, April Related Papers. Healthy cities and instrumental leisure: the paradox of fitness gyms as urban phenomena. By Roberta Sassatelli. I'm super-setting my life! An ethnographic comparative analysis of the growth of the gym market.

Public opinion:Fitness culture

By Alexis Sossa. By Meredith Nash. Training at the gym, training for life: creating better versions of the self through exercise.


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    Fitness culture

    For example, people are inclined to wear specific attire to the gym. The typical workout outfit is gym shorts, a t-shirt, and running sneakers, and typically, females put their hair up in a ponytail holder.

    Wearing anything other than these articles of clothing is abnormal and breaks the social norm Powerful Essays words 2. Unfortunately, a healthy lifestyle is often neglected on campus due to the party scene, extensive costs, and inefficient gym.

    Fitness Culture: Gyms and the Commercialisation of Discipline and Fun by Roberta Sassatelli

    Although parties function as a social outlet for students, they often lead to an unhealthy lifestyle. The USC community attempts to prevent harm from coming to its students through superfluous means. For example, students are aware of the fact that they have campus cruiser and uber for all emergencies Powerful Essays words 2 pages. Television started as a form of entertainment that would be watched by the family for an hour a night as a relaxing way of getting away from the stresses of real life.

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    Television has now turned into one of the biggest industries in the world, and has more influence than anyone could have imagined There is a recurring tension between tradition and the cry for modern intervention, this is apparent in football, where some want the technology that is used in rugby, in which a television screen is used in doubtful situations such as try's that weren't fully seen by the referee, this would eradicate time wasting in controversial football decisions, that cause players to fire up at referee's

    Fitness Culture: Gyms and the Commercialisation of Discipline and Fun Fitness Culture: Gyms and the Commercialisation of Discipline and Fun
    Fitness Culture: Gyms and the Commercialisation of Discipline and Fun Fitness Culture: Gyms and the Commercialisation of Discipline and Fun
    Fitness Culture: Gyms and the Commercialisation of Discipline and Fun Fitness Culture: Gyms and the Commercialisation of Discipline and Fun
    Fitness Culture: Gyms and the Commercialisation of Discipline and Fun Fitness Culture: Gyms and the Commercialisation of Discipline and Fun
    Fitness Culture: Gyms and the Commercialisation of Discipline and Fun Fitness Culture: Gyms and the Commercialisation of Discipline and Fun
    Fitness Culture: Gyms and the Commercialisation of Discipline and Fun Fitness Culture: Gyms and the Commercialisation of Discipline and Fun
    Fitness Culture: Gyms and the Commercialisation of Discipline and Fun Fitness Culture: Gyms and the Commercialisation of Discipline and Fun
    Fitness Culture: Gyms and the Commercialisation of Discipline and Fun Fitness Culture: Gyms and the Commercialisation of Discipline and Fun
    Fitness Culture: Gyms and the Commercialisation of Discipline and Fun

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